{"product_id":"pentel-pepe-lulu-kalem-kesesi","title":"Pentel Pepe \u0026 Lulu Kalem Kesesi","description":"\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eJaponya'da bu \u003c\/span\u003e\u003cspan\u003eçizimi herkes tanır\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBir Japon'a bu keseyi \u003c\/span\u003e\u003cspan\u003egösterseniz, \u003c\/span\u003e\u003cspan\u003emuhtemelen ne \u003c\/span\u003e\u003cspan\u003eolduğunu düşünmeden \u003c\/span\u003e\u003cspan\u003esöyler: Pepe \u0026amp; Lulu. \u003c\/span\u003e\u003cspan\u003eKarşılıklı oturmuş, \u003c\/span\u003e\u003cspan\u003ekucaklarında \u003c\/span\u003e\u003cspan\u003edefterleriyle resim \u003c\/span\u003e\u003cspan\u003eçizen o iki çocuk, \u003c\/span\u003e\u003cspan\u003ekuşaklar boyunca \u003c\/span\u003e\u003cspan\u003eJapon çocuklarının \u003c\/span\u003e\u003cspan\u003eilk boya kutusunun \u003c\/span\u003e\u003cspan\u003eüzerinde duruyordu. \u003c\/span\u003e\u003cspan\u003eTürkiye'de bu keseye \u003c\/span\u003e\u003cspan\u003ebakınca sadece \u003c\/span\u003e\u003cspan\u003ehoş bir retro baskı \u003c\/span\u003e\u003cspan\u003egörüyorsunuz — oysa \u003c\/span\u003e\u003cspan\u003eelinizde tutan \u003c\/span\u003e\u003cspan\u003eşey, 70 yılı aşkın \u003c\/span\u003e\u003cspan\u003ebir marka hafızası.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003e1951'de bir \u003c\/span\u003e\u003cspan\u003eafişte başladı\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eÇizim \u003c\/span\u003e\u003cspan\u003eilk olarak 1951'de, \u003c\/span\u003e\u003cspan\u003ePentel'in çizim \u003c\/span\u003e\u003cspan\u003emalzemeleri için \u003c\/span\u003e\u003cspan\u003ehazırlanan bir reklam \u003c\/span\u003e\u003cspan\u003eafişinde ortaya \u003c\/span\u003e\u003cspan\u003eçıktı. Onu çizen isim \u003c\/span\u003e\u003cspan\u003eTakehiko \u003c\/span\u003e\u003cspan\u003eMiyanaga'ydı: o dönem \u003c\/span\u003e\u003cspan\u003eMatsuzakaya'nın \u003c\/span\u003e\u003cspan\u003ereklam departmanında \u003c\/span\u003e\u003cspan\u003eçalışan, aynı zamanda \u003c\/span\u003e\u003cspan\u003eressam kimliğiyle \u003c\/span\u003e\u003cspan\u003eüreten bir sanatçı. \u003c\/span\u003e\u003cspan\u003eMiyanaga'nın \u003c\/span\u003e\u003cspan\u003ePentel'le ilişkisi \u003c\/span\u003e\u003cspan\u003euzun soluklu oldu — \u003c\/span\u003e\u003cspan\u003eSign Pen'in reklam \u003c\/span\u003e\u003cspan\u003eillüstrasyonları da \u003c\/span\u003e\u003cspan\u003edahil olmak üzere, \u003c\/span\u003e\u003cspan\u003e1950'ler ve 70'ler \u003c\/span\u003e\u003cspan\u003earasında markanın \u003c\/span\u003e\u003cspan\u003egörsel dilini büyük \u003c\/span\u003e\u003cspan\u003eölçüde o kurdu.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDört \u003c\/span\u003e\u003cspan\u003eyıl sonra, 1955'te bu \u003c\/span\u003e\u003cspan\u003eçizim yeni çıkan \u003c\/span\u003e\u003cspan\u003ePentel Crayon'un \u003c\/span\u003e\u003cspan\u003eambalajına \u003c\/span\u003e\u003cspan\u003etaşındı. İşte o an \u003c\/span\u003e\u003cspan\u003eher şeyi değiştirdi: \u003c\/span\u003e\u003cspan\u003eiki çocuk, \u003c\/span\u003e\u003cspan\u003eJaponya'nın her \u003c\/span\u003e\u003cspan\u003eyerindeki boya \u003c\/span\u003e\u003cspan\u003ekutularının üzerine \u003c\/span\u003e\u003cspan\u003eyerleşti ve markanın \u003c\/span\u003e\u003cspan\u003eişareti haline geldi.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eİsimlerini ise çok \u003c\/span\u003e\u003cspan\u003esonra, 2004'te \u003c\/span\u003e\u003cspan\u003ealdılar. Pentel çocuk \u003c\/span\u003e\u003cspan\u003eürünleri için ikiliyi \u003c\/span\u003e\u003cspan\u003eyeniden çizdirdiğinde \u003c\/span\u003e\u003cspan\u003eonlara \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePepe\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(erkek) ve \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLulu\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(kız) adını verdi. \u003c\/span\u003e\u003cspan\u003eBugün ikisinin de \u003c\/span\u003e\u003cspan\u003ePentel tarafından \u003c\/span\u003e\u003cspan\u003eişletilen resmî \u003c\/span\u003e\u003cspan\u003esosyal medya \u003c\/span\u003e\u003cspan\u003ehesapları var — \u003c\/span\u003e\u003cspan\u003ePepe'nin favori \u003c\/span\u003e\u003cspan\u003erenkleri mavi ve \u003c\/span\u003e\u003cspan\u003esarı, Lulu'nun hobisi \u003c\/span\u003e\u003cspan\u003eresim çizmek.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKeselerin üzerindeki \u003c\/span\u003e\u003cspan\u003eserbest el çizgileri \u003c\/span\u003e\u003cspan\u003ede tesadüf değil: \u003c\/span\u003e\u003cspan\u003ekırmızı, mavi ve sarı \u003c\/span\u003e\u003cspan\u003eo satırlar, bir \u003c\/span\u003e\u003cspan\u003eçocuğun defterine \u003c\/span\u003e\u003cspan\u003eattığı ilk çizgileri \u003c\/span\u003e\u003cspan\u003eanlatıyor.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eKinchaku: \u003c\/span\u003e\u003cspan\u003efermuarsız taşımanın \u003c\/span\u003e\u003cspan\u003eavantajı\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBu form \u003c\/span\u003e\u003cspan\u003eJaponya'da \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ekinchaku (巾着)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ediye anılır — \u003c\/span\u003e\u003cspan\u003eiki taraflı ipli \u003c\/span\u003e\u003cspan\u003ebüzgüyle kapanan \u003c\/span\u003e\u003cspan\u003ekumaş kese. \u003c\/span\u003e\u003cspan\u003eKırtasiyede somut bir \u003c\/span\u003e\u003cspan\u003efaydası var: fermuar \u003c\/span\u003e\u003cspan\u003eolmadığı için kalem \u003c\/span\u003e\u003cspan\u003eklipsi \u003c\/span\u003e\u003cspan\u003etakılmaz, gövde \u003c\/span\u003e\u003cspan\u003emetale sürtmez ve \u003c\/span\u003e\u003cspan\u003eağız \u003c\/span\u003e\u003cspan\u003etam açıldığında \u003c\/span\u003e\u003cspan\u003eiçerideki her şeyi \u003c\/span\u003e\u003cspan\u003etek bakışta \u003c\/span\u003e\u003cspan\u003egörürsünüz. İpleri \u003c\/span\u003e\u003cspan\u003eçektiğinizde sıkıca \u003c\/span\u003e\u003cspan\u003ekapanır, \u003c\/span\u003e\u003cspan\u003egevşettiğinizde \u003c\/span\u003e\u003cspan\u003ekendiliğinden açık \u003c\/span\u003e\u003cspan\u003edurur.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKalem, uç ve \u003c\/span\u003e\u003cspan\u003esilgi kutusu için \u003c\/span\u003e\u003cspan\u003etasarlanmış olsa da \u003c\/span\u003e\u003cspan\u003ekablo, adaptör, washi \u003c\/span\u003e\u003cspan\u003ebant ya da çanta \u003c\/span\u003e\u003cspan\u003eiçinde \u003c\/span\u003e\u003cspan\u003edağılan ne varsa \u003c\/span\u003e\u003cspan\u003ehepsini alır.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eKime göre?\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJapon \u003c\/span\u003e\u003cspan\u003ekırtasiyesini \u003c\/span\u003e\u003cspan\u003esadece ürün olarak \u003c\/span\u003e\u003cspan\u003edeğil kültür olarak \u003c\/span\u003e\u003cspan\u003etakip edenler için. \u003c\/span\u003e\u003cspan\u003eKalemlerini çanta \u003c\/span\u003e\u003cspan\u003eiçinde korumak \u003c\/span\u003e\u003cspan\u003eisteyenler, retro \u003c\/span\u003e\u003cspan\u003eShowa dönemi \u003c\/span\u003e\u003cspan\u003eestetiğini sevenler \u003c\/span\u003e\u003cspan\u003eve kırtasiye \u003c\/span\u003e\u003cspan\u003etutkunu birine \u003c\/span\u003e\u003cspan\u003eanlatacak hikayesi \u003c\/span\u003e\u003cspan\u003eolan bir hediye \u003c\/span\u003e\u003cspan\u003earayanlar için.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kalemsy","offers":[{"title":"Default Title","offer_id":52591775940888,"sku":null,"price":895.0,"currency_code":"TRY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/0654\/4920\/files\/pentel-kese.png?v=1788159196","url":"https:\/\/kalemsy.com\/products\/pentel-pepe-lulu-kalem-kesesi","provider":"Kalemsy","version":"1.0","type":"link"}